The success of your online course rests on having the correct structure and the quality of your content. When you get this right and you do this properly, you’re off to the races.
If you have a service based business, are an author, speaker, trainer or consultant, then you more than likely have at least been flirting with the idea of turning your expertise into an online course.
And although you know the impact an online course can have on your business, Every time you attempt to get your plan on paper your head feels like a cluttered mess.
You already know, all too well, what it’s like to stare at a merciless blank page and have so many ideas at the tip of your pen.
But there's that crippling, frustrating stumbling block of not just starting, but getting it right.
So you’re flooded with overwhelm and doubting if this is really for you.
You second-guess yourself, spending hours doing “research” to find what you’re missing…
And your brilliant course remains just an idea.
Your knowledge, experience, and wisdom is right there, in your head.
But it never goes anywhere.
No one is being helped.
And no cash shows up in your bank account.
You scrap your course and try again. You try making sense of everything you know. Try making another outline.
You start. You delete. You repeat.
And I’d have to agree.
But in order to make this a reality, you need a solid foundation to build upon.
I’m going to tell you the honest, hard-to-hear truth that most people don’t want to talk about…
The game has changed, customers expect more and the industry has become very crowded and very saturated.
Ad costs are continuously rising and the market is experiencing “course fatigue” due to the never-ending stream of launches hitting their inbox and newsfeed on a daily basis.
There's still a TON of money to be made creating online courses across many different industries and niches – but only IF you create your course the RIGHT WAY.
There are many entrepreneurs bringing in MILLIONS of dollars EVERY time they launch and will continue to do so because they have structured their course in a way that most (that fail) do not.
See, people are more than happy to pay whatever price you set if you can expedite the process of getting them from where they are, to where they want to be with less headache and stress than they could on their own.
And since time is money, people are willing to pay for speed.
So the ones who win in this game are the ones who are able to produce results for their customers. However, results don't happen just by learning something.
Can you think of a time when you knew what you needed to do to reach a result but yet you still didn't do it? Getting in shape is an easy example we can all relate to because you don't have to be a rocket scientist to figure out what needs to be done...
Eat well, exercise more, sleep better and drink a ton of water.
And yet the majority of the population isn't anywhere near their fitness goals.
It’s about baking in the must-have elements that turn your course from “just another info product”…
…to a successful, profitable flagship course. Not only does your course need to be structured in a specific way that produces results,
But it also must incorporate key ingredients that leverage basic human psychology to motivate your customers to take action, retain what they learn and engage.
Because the only way your customers even have the chance of reaching the outcome your course is promising to deliver, is if they implement what you teach. Therefore, your course should be designed around actions rather than information.
The more you can get your customers to take action, the better their results will be, better results means higher demand for your course, and the increase in demand increases the value which allows you to increase the price.
"Is my content good enough?"
Obviously, you can't force someone to do something but with what you'll learn in this program, your user engagement and completion rate will be better than 90% of other courses out there (instructional design is one of my specialities).
And this is the first domino that set's off a chain reaction of positive outcomes.
See, action leads to results and results encourage your customers to take more action. This consistent implementation leads to the achievement of the goal your course promised.
So your customers become your own little marketing army, spreading the word about what they were able to achieve after taking your program. And not only does the demand for your program begin to multiply, your loyal customers are also ready and waiting to buy whatever you have to offer next.
AND THIS IS WHEN THE CUSTOMER LIFETIME VALUE MAKES A BIG IMPACT ON YOUR BOTTOM LINE.
Just imagine how it will feel to hear raving testimonials from your customers about how because of you, they were able to make a significant change in their life. Imagine being recognized for your unique skills and the impact you've been able to make. Imagine being able to work completely in your zone of genius instead of taking on projects or clients you don't want just because you need to pay the bills. Imagine what type of effect this can have on your business, your life, and your relationships.
Result Centered Training Formula
- A complete plan that makes action easy for creating a course that is irresistible to your audience, significantly impacts their lives, and adds multiple zeros to the number in your bank account.
- Leaves you equipped and ready to start creating your course content, with crystal clarity and confidence to get it done, once and for all.
- Creating a premium. course that will earn you more money, expand your reach and influence and create more freedom in your life and business.
- An opportunity to stop trading time for money, going from project to project, feast-or-famine – and instead have an asset that keeps money coming in now and later.
As you can see, there isn't just one type of industry where online courses are successful.
In fact, I have yet to find a business or industry that an online course wouldn't work.
As long as there's a market with a problem you can solve, and you have the right framework and strategy to follow, it will work for you as well. The only thing left to do now is build it.
My mission is simple… to help entrepreneurs become a richer, happier, sexier version of themselves by giving them the strategy and tools to build a better business model.
I truly believe that our level of success directly correlates to the amount of time we’re able to spend in our zone of genius. When your work is synonymous to your play, your productivity is at an all time high, your level of happiness skyrockets, and profits naturally follow suit.
Hustling will only get you so far. Instead, if you really want to take your business to the next level, you need to build in leverage.
This is why I’m so passionate about online courses. They’ve created an unprecedented opportunity to obtain financial freedom doing what you love and helping others change their lives for the better.
I’ve been fortunate enough to help hundreds of entrepreneurs productize their expertise through my digital agency, online training courses, and live workshops and I’d love to help you as well.
Course Master Plan
Today you’re finally getting the powerful framework and step-by-step process you need to craft a compelling and profitable course.
Do you had a crystal ball to tell you if your course was going to be a success?
How motivated would you be if you knew with complete certainty exactly what your market was begging for you to create?
In this module, we’ll take a look into the future so you can…
- Discover the biggest opportunities in your market Raise your authority status.
- Uncover the exact language your potential customers are using and reflect it back to them in your sales copy.
- Identify additional content you should include in your course that will make it irresistible.
- Turn your competition into a competitive advantage instead of a threat.
By the end of this module, you’ll not only know if your course is a winner, you’ll also know how to position your program so it stands out from all the others and virtually guarantees success.
This module lays the foundation for your entire course. The success of your course is completely dependent upon structuring it the RIGHT way and that’s exactly what I’ll show you how to do in these lessons.
- The pro’s and con’s of an evergreen and live course and how to know which one is best for you.
- The 4 delivery formats for your course and what format is best for your specific content and audience.
- What your course absolutely must promise in order to sell
- A simple formula to craft the perfect pricing strategy that maximizes your bottom line.
- A mindset tweak that will turn overwhelm into creativity and insights
- Deep dive into the Result Centered Training Formula: A 7-step framework for how to get everything out of your head and structured in a strategic way that produces results.
- Creating your course content in a fraction of the amount of time (without sacrificing quality)
- The strategy behind what makes amazing worksheets and step-by-step training on how to design beautiful, professional PDFs.
- The key slides you should include in every lesson
- A surefire formula that allows you to deliver your content in a smooth, clear and concise way.
- Step-by-step training on how to create your slides using Keynote and Powerpoint (plus a slide deck template!)
- My favorite strategies for making scripting your videos so much faster (and a lot less painful of a process)
- Filming, Editing & Hosting Your Videos - Step-by-step training on how to film, edit and host your videos. Plus how to make them more engaging and professional.
- Tech resource guide with the exact equipment I use to create my content.
This is usually the most time consuming part of the course creation process. All too often striving course creators never make it past this phase. But when you have a proven system to follow it makes everything so much easier! In this section we'll cover...
Bonus: COMPLETE PROJECT PLAN
Included for Each Phase
Bonus: LESSON SLIDE DECK AND WORKSHEET TEMPLATES
Phase 1 Bonus
There’s no reason to start anything from scratch… it’s a waste of time!That’s why I’ve provided you with worksheet templates, slide templates, script outlines and so many other resources so you always have a starting point that’s 10 steps ahead.
The slide deck has been specifically deigned for the perfect lesson flow so that your content is delivered in a clear and engaging way. Each slide outlines what you should include so it really expedites the process.
The worksheet template pack contains 6 types of worksheet that can be easily be customized to match your brand. The templates types include a checklist, short answer reflection questions, step-by-step guide and more!
Bonus: COPYWRITING MASTERCLASS
Phase 1 Bonus
Copywriting plays a huge role in the success of your course and Ryan Shwartz is truly one of the best in the game. He has been the man behind numerous multi-million dollar launches including Amy Porterfield’s Courses as well as Todd Herman’s 90 Day Year.
During this masterclass you’ll discover…
- How to create a pre-launch email sequence that has customers rushing to order.
- The most powerful email in your entire pre-launch sequence that is often completely underutilized.
- How to use email to get inside your readers psyche (and exactly what to say to persuade them to buy)
- Secret strategies to coach your customers to the sale
- A simple system to make writing emails easy and natural
How it Works
As soon as you receive access, all the modules included in the program you purchased will be available to you. The course videos, worksheets and resources are all provided in a private members area.
Lifetime access to the course. Return again and again as often as you want.
Available anywhere, anytime. The entire site displays perfectly on any screen size so you can participate from your desktop, tablet, or phone.
Designed to keep you on track. Each module contains several video lessons, worksheets and assignments. Every video lesson also contains a checklist with the exact action steps you should take after completing that lesson. Simply click on the button and mark off what you’ve completed so you always know exactly what you need to do next.
This type of clarity is power!
We’ve also incorporated points and badges to encourage some friendly competition and keep you motivated and on engaged.
I’M HERE to SUPPORT YOU ALONG the ENTIRE JOURNEY
Sometimes concepts need to be talked through… or are better transferred through live communication. That’s why I’m including 4 live office hour sessions so you never feel stuck or alone throughout this process.
Plus you’ll receive 8 weeks of access to the Online Courses Academy Insiders Club, our private Facebook community where, you’ll not only receive support from me, but also from a community of entrepreneurs who are all working towards the same goal.
With a few clicks of a of a mouse you’ll be able to unlock all the guidance you could ever want.
Together, Magic Happens...
Megan changed the game for both me and my business.
I loved working with Megan… she really know’s how to get your online course out into the world, and she makes it so painless and easy… After all the decisions this week, hiring Megan was my best for sure!
"I don’t think there is anything Megan does not know when it comes to creating online course. She was able to direct our entire management team step-by-step on exactly what was needed to create the Brief Practitioner Online Course and our Certification Program for corporate leadership. There are very few people who are able to explain complex launch strategy in a way that even “non-techies” can understand. With her technical expertise, design skills, and sales funnel strategies we were able to launch two amazing digital programs."
Megan helped me get clear on the ideal combination of content, business model and pricing for my online course. She was able to cut right to the heart of my core offer and bring all the pieces together into a workable plan that I’m excited about and my members will love.
I really connected with Megan Harrison’s teaching style and professionalism. In just a few short hours Megan’s strategy helped me create a solid outline that I was confident my target market wanted to learn. She unveiled some sweet new tools to use and her program lit a fire under me to get my course off the ground! I like to check back in on the course from time to time because each time I go through it I get another jolt of motivation to put another program together."
Megan is a true visionary and her skill set is unmatched. She has been able to guide us through the entire course creation process from instructional design, Infusionsoft tech integration, and launch strategy. Megan came through for us when she flew to NYC on a last minute request to help us film our pre-launch videos. Her guidance was invaluable. She is a true champion and delivers the goods.
I love working with Megan. I’ve been impressed with the ease she can explain things and understanding exactly what needs to be done. A big bonus is her comprehensive knowledge of all the systems involved with creating an online course from WordPress, Leadpages and Infusionsoft. It makes my life so much better!
Complete the entire course and if you’re not making major strides toward creating your course, let me know, and I’ll return every cent of your investment.
However, if you commit to putting in the work, I am confident you’ll find what you’re looking for with Online Courses Academy because everything taught within this program comes from years of experience across a very wide range of industries.
This system has helped generate over $4 million dollars just in the past year and I'm completely confident that if you follow what I teach, you'll see massive results as well.
I want you to be 100% satisfied with Online Courses Academy but if you’re not, simply email me within 30 days. If your account shows that you've completed the lessons and assignments, I'll issue you a full refund.
P.S. I require that you actually prove you’ve done the work because if you do, I know you’ll get results. If you plan on joining, looking around the course and hope that the fairy tooth fairy is going to come and magically complete your course for you, please don’t buy this course. You will be sadly mistaken.
The people I want to serve and the ones who will see success are those that understand the significance productizing your knowledge can be and therefore are committed to following through, putting in the work and then reaping the rewards.
If that’s you, then I can’t wait to help take your business and life to the next level. Test out the course for 30 days, take action, and you’ll look back on tis as the best investment you’ve ever made.
Creating my course had been a struggle for me in the past, because the work just seems like an insurmountable obstacle sometimes. There are worksheets to be created, then scripting, then slide decks and video recording and when you multiply that by all the content that goes into an 8 module course it's just a little crazy.
Earlier this month I purchased Online Courses Academy to help me out with this and hopefully end the struggle once and for all.
I tried - and failed - with other similar programs (including one from the big name in the space) but I knew I needed to get it done. My business depends on it.
Man - it's amazing what the right shifts in thinking and methodology will do for you!!!
Megan offers a clear path for attainment AND using this new method of content creation, by the time each lesson video is done, I'm also finished with the deliverable, the transcript, and the downloadable audio file - with no additional work required. This is why I've become a content creation machine and I'm accomplishing so much more now than I was a month ago (with the same amount. of work - woohoo!!!)
What is a scalable revenue stream worth to your
business and life?
You can try to figure this out all on your own... But when you look at the cost, what is that really costing you?
Without support and trying to learn everything on your own, I can confidently say that the best case scenario will be completing your course within 6 months (although the unfortunate truth is that a high percentage of people who intend to create a course never follow through because all the pieces involved become overwhelming).
So if we take the most optimistic approach…
Let’s say you plan to launch your course once a quarter. If it takes you 6 months longer to complete, you’d be missing out on revenue from two additional launches.
For easy math we’ll say the price for your course is $1000 and do some quick estimates…
Courses Sold: 20
Courses Sold: 30
REVENUE LOST: $50,000
You can hire a company to design and develop your course for you.
And if this is within budget then this is probably a better option for you. Check out our done-for-you services at http://megankharrison.com.
Keep in mind, you still need to get your expertise out of your head. Unfortunately, no one else can do that for you!
Option 3 gives you the best of both worlds.
You can join me in Online Courses Academy and keep your DIY independence but you also get my guidance, coaching and help along the way to plan, design, develop and launch your premium course.
I seriously couldn’t have done this without you and Online Courses Academy! THANK YOU!!!
FOR YEARS I’VE BEEN HELPING ENTREPRENEURS JUST LIKE YOU, TURN WHAT THEY KNOW INTO A VALUABLE BUSINESS ASSET THAT BRINGS IN MONEY NOW AND WILL FOR YEARS TO COME.
It's no secret that creating an online course is one of the fastest ways to scale your business, become known as an expert and serve way more people than you could ever do when your business model is limited by how many hours you have in a day.
Not to mention the time and freedom that comes along with it.
But because the benefits are so attractive, the online course space has become hyper-competitive over the last few years.
More and more people everyday are trying to get their piece of the $107 billion online learning industry and it’s not slowing down.
I seriously couldn’t have done this without you and Online Courses Academy! THANK YOU!!!