4 Phases of a Launch
All too often I see aspiring course creators agonize over which membership site to use for their online course. The never ending amount of options available makes it so easy to get trapped in analysis paralysis - letting weeks, months or sometimes even years pass by with very little progress.
Today I want to help you put an end to this so you can move forward with confidence.
In this post, I'm going to:
- List your options
- Explain the pros and cons
- And then provide you with a tool that will let you know exactly what membership platform is best for you based on your situation.
Each phase of a launch has different goals and they all work together to create a cohesive and successful course launch. Click below to download the launch phase plan spreadsheet to outline your own launch plan.
PHASE #1: THE PRE-PRE LAUNCH
The purpose here is to prime your audience for the upcoming launch, build excitement and anticipation, as well as generate more qualified leads.
The ideal time for a pre-pre-launch is two weeks before you start your official pre-launch content.
Plan on creating two pieces of content that directly relate to your course. This can be in whatever form of content marketing that works best for you such as blog articles, podcasts or videos. The important elements of a pre-launch are…
- It is high-value content created specifically for your ideal customer of your course.
- You create a lead magnet for the pre-pre-launch content as well. This allows you to capture email addresses of people who are interested in this content.
***Warning – do not use a generic lead magnet. This defeats the purpose. The lead magnet should be directly related to your pre-pre-launch content. If someone is taking the time to read a blog article on a topic and you have a lead magnet embedded in the blog post that relates to the post, there is a very high probability that the viewer will opt-in. This allows you to begin to build a list of highly targeted prospects for your upcoming launch.
If you were creating a course on how to create and get booked for $30k keynote speeches, a great piece of pre-pre-launch could be a blog article titled “The 6 key elements of a keynote speech” with a keynote speech checklist as a lead magnet.
( Sidenote – I don’t know anything about writing a keynote speech so there are most likely not 6 key elements of a keynote speech )