FINALLY, A COMPLETE SYSTEM FOR CREATING A HIGHLY PROFITABLE
THAT REALLY DOES COVER THE TECHNOLOGY SETUP STEP-BY-STEP.
FINALLY, A COMPLETE SYSTEM FOR CREATING A HIGHLY PROFITABLE
That REALLY does cover the technology step-by-step.
Online Courses Academy is a complete step-by-step training program that teaches you how to turn your strengths into a highly profitable online course.
Online Courses Academy is a complete step-by-step training program that teaches you how to turn your strengths into a highly profitable online course.
AFTER YEARS OF WORKING WITH ENTREPRENEURS TO TURN WHAT THEY KNOW INTO AN ONLINE COURSE AND A TON OF TESTING AND REFINING, I’VE GOT THIS DOWN TO A SCIENCE.
It's no secret that creating an online course is one of the fastest ways to scale your business, become known as an expert and serve way more people than you could ever do when your business model is limited by how many hours you have in a day.
Not to mention the time and freedom that comes along with it.
But because the benefits are so attractive, the online course space has become hyper-competitive over the last few years.
More and more people everyday are trying to get their piece of the $107 billion online learning industry and it’s not slowing down.
But the truth is, more course creators are failing now then ever before.
I’m going to tell you the honest, hard-to-hear truth that most people don’t want to talk about…
The game has changed. Customers expect more and the industry has become very crowded and very saturated.
Ad costs are continuously rising and the market is experiencing “course fatigue” due to the never-ending stream of launches hitting their inbox and newsfeed on a daily basis.
But don’t lose hope yet…
THERE IS STILL A TON OF MONEY TO BE MADE SELLING ONLINE COURSES ACROSS VIRTUALLY EVERY INDUSTRY AND NICHE – BUT ONLY IF YOU AVOID THESE THREE MAJOR MISTAKES...
Having an incomplete Strategy
Because my entire company revolves around online course creation, I've spent a tremendous amount of time studying what makes the best the best so I can model, experiment and improve upon these strategies for my private clients.
And what I've found is that while most course creators are struggling to make a few sales, there are many entrepreneurs across practically every industry bringing in 5, 6 and 7 figures EVERY time they launch and will continue to do so because they've created their course in a way that most (that fail) do not.
These course creators are among the top 1% and the rewards are massive. So what allows them to run circles around everyone else?
They have a complete strategy and excel in each of the core 6 elements of an online course. And in doing so...
- Competition becomes irrelevant…
- The demand for your course skyrockets…
- People are happy to pay premium prices…
- You position yourself as an authority within the industry…
Instead of wondering and hoping that all the work, time and money you've invested will pay off, you already KNOW it will.
This type of certainty is power.
But missing just one of these elements significantly decreases the likelihood that you're going to see the results you want.
And while each element is vital, the most important (and most often done incorrectly) is the way your course is structured.
Which leads me to...
STRUCTURING YOUR COURSE THE WRONG WAY
See, people are more than happy to pay whatever price you set if you can expedite the process of getting them from where they are, to where they want to be with less headache and stress than they could on their own.
And since time is money, people are willing to pay for speed.
So the ones who win in this game are the ones who are able to produce results for their customers. However, results don't happen just by learning something.
Can you think of a time when you knew what you needed to do to reach a result but yet you still didn't do it? Getting in shape is an easy example we can all relate to because you don't have to be a rocket scientist to figure out what needs to be done...
Eat well, exercise more, sleep better and drink a ton of water.
And yet the majority of the population isn't anywhere near their fitness goals.
It’s about baking in the must-have elements that turn your course from “just another info product”…
…to a successful, profitable flagship course. Not only does your course need to be structured in a specific way that produces results,
But it also must incorporate key ingredients that leverage basic human psychology to motivate your customers to take action, retain what they learn and engage.
Because the only way your customers even have the chance of reaching the outcome your course is promising to deliver, is if they implement what you teach. Therefore, your course should be designed around actions rather than information.
The more you can get your customers to take action, the better their results will be, better results means higher demand for your course, and the increase in demand increases the value which allows you to increase the price.
SO IF YOU’VE EVER WONDERED...
"Is my content good enough?"
Obviously, you can't force someone to do something but with what I'll teach you in Online Courses Academy, your user engagement and completion rate will be better than 90% of other courses out there (instructional design is one of my specialities).
And this is the first domino that set's off a chain reaction of positive outcomes.
See, action leads to results and results encourage your customers to take more action. This consistent implementation leads to the achievement of the goal your course promised.
So your customers become your own little marketing army, spreading the word about what they were able to achieve after taking your program. And not only does the demand for your program begin to multiply, your loyal customers are also ready and waiting to buy whatever you have to offer next.
And this is when the customer lifetime value makes a big impact on your bottom line.
Just imagine how it will feel to hear raving testimonials from your customers about how because of you, they were able to make a significant change in their life.
Imagine being recognized for your unique skills and the impact you've been able to make. Imagine being able to work completely in your zone of genius instead of taking on projects or clients you don't want just because you need to pay the bills.
Imagine what type of effect this can have on your business, your life, and your relationships.
This is the mission behind Online Courses Academy -
to be the first domino that leads to a richer, happier, more free version of you.
I’m so passionate about this because
For years I’ve been helping entrepreneurs just like you, turn what they know into a valuable business asset that brings in money now and will for years to come.
When I took a deeper look at what separated the successes from failures, I realized there were really five levels of online courses.
A course that causes overwhelm and confusion for various reasons such as information overload, disorganization, or poor quality content.
This results in moving your customer further away from their goal rather than closer to it and devalues your credibility and the brand.
I USED THESE FINDINGS TO DEVELOP THE
Result Centered Training Formula
I’ve used this framework to help hundreds of entrepreneurs across a very wide range of industries leverage their expertise. Here are just a few of our private clients...
As you can see, there isn't just one type of industry where online courses are successful.
In fact, I have yet to find a business or industry that an online course wouldn't work.
As long as there's a market with a problem you can solve, and you have the right framework and strategy to follow, it will work for you as well. The only thing left to do now is build it.
But there is that minor obstacle you have to overcome - TECHNOLOGY.
Which leads me to our last most common mistake...
USING THE WRONG MEMBERSHIP PLATFORM
Your membership site is the central hub of your course and brings everything to life. Therefore it should be built on a reliable platform that supports your business needs now and in the future. On top of that, the way it's designed plays a big role in the perceived value.
So love it or hate it - looks do matter.
All too often I see entrepreneurs agonize over which systems to use, and end up opting for what they think is the "easier" option. Only to find out that "easy"really isn't that easy when the systems don't support your needs.
So the much better and long term solution is to build your course on Wordpress.
Here's 5 reasons why...
SETTING YOURSELF UP FOR
After extensive market research, it was loud and clear that entrepreneurs were pleading for an all-inclusive solution for creating an online course.
And while there are other courses out there that teach you how to create a course the biggest complaint I've heard over and over was that the program just skimmed over the actual tech setup (which obviously is a very important piece).
So even after completing the course, they were still left in a tech nightmare.
At first I was so confused why all these courses on how to create a course just seemed to bypass the very thing that makes the course actually come together??? But after a little more digging, it made a lot more sense.
See, technology and software change constantly. New features are released, layout and designs change regularly, and all of a sudden that step-by-step video lesson that was made showing how to do something is completely outdated.
So what does that mean for the course creator?
Well, it means they have to recreate the content again and again.
So it’s no wonder the tech is barely covered in these other programs. It’s just not worth their time.
Luckily for me, (and you) I have to recreate this training regardless because my agency designs courses day in and day out. Therefore, in order to onboard and train new employees, my tutorials can never be out of date.
Because of this, I’m able to go where others won’t…
My mission is simple… to help entrepreneurs become a richer, happier, sexier version of themselves by giving them the strategy and tools to build a better business model.
I truly believe that our level of success directly correlates to the amount of time we’re able to spend in our zone of genius. When your work is synonymous to your play, your productivity is at an all time high, your level of happiness skyrockets, and profits naturally follow suit.
Hustling will only get you so far. Instead, if you really want to take your business to the next level, you need to build in leverage.
This is why I’m so passionate about online courses. They’ve created an unprecedented opportunity to obtain financial freedom doing what you love and helping others change their lives for the better.
I’ve been fortunate enough to help hundreds of entrepreneurs productize their expertise through my digital agency, online training courses, and live workshops and I’d love to help you as well.
LET'S BUILD ONE OF YOUR MOST VALUABLE BUSINESS ASSETS
Online Courses Academy
ONLINE COURSES ACADEMY IS BROKEN DOWN INTO THE THREE PHASES OF THE COURSE CREATION PROCESS.
The first phase of the course creation process is extracting all those years of wisdom and expertise and transforming it into a high quality course.
When you get this right and do this properly, you're course will stand out from all the competition and deliver significant results to your customers.
Even if you've already created your course content, the strategies and frameworks you'll learn throughout this program will allow you to take your course to the next level... from good to outstanding.
The three core sections that will be covered in this phase are listed below. Click on each section topic to see everything we'll cover.
Do you ever wish you had a crystal ball to tell you if your course was going to be a success?
How motivated would you be if you knew with complete certainty exactly what your market was begging for you to create?
In this module, we’ll take a look into the future so you can…
- Discover the biggest opportunities in your market Raise your authority status.
- Uncover the exact language your potential customers are using and reflect it back to them in your sales copy.
- Identify additional content you should include in your course that will make it irresistible.
- Turn your competition into a competitive advantage instead of a threat.
By the end of this module, you’ll not only know if your course is a winner, you’ll also know how to position your program so it stands out from all the others and virtually guarantees success.
Where the magic happens! In this phase you're able to bring your course to life and create a product to share with the world through your membership site. Throughout this phase we'll eliminate the technology nightmares and make it cave-man simple. Seriously… it’s step by step all the way through.
We’ll cover how to create your course using LearnDash and Memberium (for Infusionsoft users) or Memberpress (for non-Infusionsoft users). The sections include:
In this module we'll het your website up and running!
- Setting up Wordpress
- Creating a Subdomain
- Wordpress Settings
- Installing Your Theme
- Installing a Child Theme
- Branding your website
Selling and marketing strategy
Now for the ROI. In this phase we'll focus on ensuring you see the rewards from all your efforts.
By the time you work through the sections within this phase you'll have a clear rock-solid game-plan for building your audience and moving them through the buyers journey in a specific way that maximizes customer lifetime value.
The core sections within this phase include:
- Building a rockstar affiliate program
- Core Sales Funnel Campaigns
- Product Suite and Offer Strategy
- Launch Strategy
Even though practically everyone would agree that building an affiliate program is extremely powerful, very few people actually follow through with doing it because they have no idea how to get it all working together.
Therefore, the ones that do have a massive advantage over the competition.
- How to meet, connect with and partner with (almost) anyone in the internet marketing community
- The perfect commission percentage to attract high quality affiliates and get them excited to promote.
- Why you need an affiliate partner members area, what to include and the step-by-step training on how to set it up.
- Includes your affiliate program software and step-by-step training on how to get everything up and running.
The most successful affiliate programs make promoting super simple by having everything thats needed in one place. Not only does this make running your affiliate program super simple, it also establishes trust with with your affiliates because its a sign that you have a well planned launch. Includes your affiliate program software and step-by-step training on how to get everything up and running.
Bonus #1: Page Templates for every page of your coursePhase 2 Bonus
In order to provide a superior user experience, I truly believe that design plays a big role. In addition, it drastically affects the perceived value of your course. If you look like a pro, you can charge like a pro and people will be happy to pay because the quality justifies the price point.
I can't begin to explain how valuable these templates will be to you and just how much time they will save you. These pages are structured in a specific way that is ideal for instructional design and are modeled after multi-million dollar courses.
Simply upload the page template in one click and then use the drag and drop builder to customize anything on the entire page.
- Custom Login Page
- Course Homepage
- Module Page
- Lesson Page
- Resources Page
- Support Page
- Password Reset Page
- Account Page
Scroll through the slider below and click on the images to view a few of the page designs!
Bonus #2: COMPLETE PROJECT PLANIncluded for Each Phase
Bonus #3: LESSON SLIDE DECK AND WORKSHEET TEMPLATESPhase 1 Bonus
There’s no reason to start anything from scratch… it’s a waste of time!That’s why I’ve provided you with worksheet templates, website page templates, slide templates, script outlines and so many other resources so you always have a starting point that’s 10 steps ahead.
The slide deck has been specifically deigned for the perfect lesson flow so that your content is delivered in a clear and engaging way. Each slide outlines what you should include so it really expedites the process.
The worksheet template pack contains 6 types of worksheet that can be easily be customized to match your brand. The templates types include a checklist, short answer reflection questions, step-by-step guide and more!
Bonus #4: COPYWRITING MASTERCLASSPhase 1 Bonus
Copywriting plays a huge role in the success of your course and Ryan Shwartz is truly one of the best in the game. He has been the man behind numerous multi-million dollar launches including Amy Porterfield’s Courses as well as Todd Herman’s 90 Day Year.
During this masterclass you’ll discover…
- How to create a pre-launch email sequence that has customers rushing to order.
- The most powerful email in your entire pre-launch sequence that is often completely underutilized.
- How to use email to get inside your readers psyche (and exactly what to say to persuade them to buy)
- Secret strategies to coach your customers to the sale
- A simple system to make writing emails easy and natural
Over $350 in Software!
How it Works
All modules included in the program you purchase will be available to you immediately. The course videos, worksheets and resources are all provided in a private members area.
There are three program options that are structured around the three phases of the course creation process. The best option for you depends on where you are in the course creation process.
Online Courses Academy Complete (Best Value)
This program is best for people who want full access to each phase and all additional bonuses.
Phase 1: Course Master Plan
This option is best for those who are just starting out with the course creation process and want to take things one step at a time.
It is also may be best for those who do not need the technology or launch phases but would like to take their course to the next level by improving the structure and producing higher quality, engaging content.
Phase 2: Course Creation BlitzFor those who are very confident with their course content and structure and are ready to create their membership site!
Each module contains several video lessons, worksheets and assignments. Every video lesson also contains a checklist with the exact action steps you should take after completing that lesson. Simply click on the button and mark off what you’ve completed so you always know exactly what you need to do next.This type of clarity is power!
The entire site displays perfectly on any screen size so you can participate from your desktop, tablet, or phone.
We’ve also incorporated points and badges to encourage some friendly competition and keep you motivated and on track!
I’M HERE to SUPPORT YOU ALONG the ENTIRE JOURNEY
Sometimes concepts need to be talked through… or are better transferred through live communication. That’s why I’m including live office hour sessions so you never feel stuck or alone throughout this process.
Plus you’ll receive access to the private Facebook community where, you’ll not only receive support from me, but also from a community of entrepreneurs who are all working towards the same goal.
With a few clicks of a of a mouse you’ll be able to unlock all the guidance you could ever want.
Together, Magic Happens...
Megan changed the game for both me and my business.
"I don’t think there's anything Megan doesn't know when it comes to creating online courses. She was able to direct our entire management team step-by-step on exactly what was needed to create the Brief Practitioner Course and our Certification Program for corporate leadership. There are very few people who are able to explain complex launch strategies in a way that even “non-techies” can understand. It would have been nearly impossible to create our programs without her."
"Megan is a true visionary and her skill set is unmatched. She has been able to guide us through the entire course creation process from instructional design, Infusionsoft tech integration, and launch strategy. Megan came through for us when she flew to NYC on a last minute request to help us film our pre-launch videos. Her guidance was invaluable. She is a true champion and delivers the goods."
I really connected with Megan Harrison’s teaching style and professionalism. In just a few short hours Megan’s strategy helped me create a solid outline that I was confident my target market wanted to learn. She unveiled some sweet new tools to use and her program lit a fire under me to get my course off the ground! I like to check back in on the course from time to time because each time I go through it I get another jolt of motivation to put another program together."
"I loved working with Megan… she really know’s how to get your online course out into the world, and she makes it so painless and easy… After all the decisions this week, hiring Megan was my best for sure!"
"Megan helped me get clear on the ideal combination of content, business model and pricing for my online course. She was able to cut right to the heart of my core offer and bring all the pieces together into a workable plan that I’m excited about and my members will love."
"I love working with Megan. I’ve been impressed with the ease she can explain things and understanding exactly what needs to be done. A big bonus is her comprehensive knowledge of all the systems involved with creating an online course from WordPress, Leadpages and Infusionsoft. It makes my life so much better!"
Complete the entire course and if you’re not making major strides toward creating your course, let me know, and I’ll return every cent of your investment.
However, if you commit to putting in the work, I am confident you’ll find what you’re looking for with Online Courses Academy because everything taught within this program comes from years of experience across a very wide range of industries.
This system has helped generate over $4 million dollars just in the past year and I'm completely confident that if you follow what I teach, you'll see massive results as well.
I want you to be 100% satisfied with Online Courses Academy but if you’re not, simply email me within 30 days. If your account shows that you've completed the lessons and assignments, I'll issue you a full refund.
P.S. I require that you actually prove you’ve done the work because if you do, I know you’ll get results. If you plan on joining, looking around the course and hope that the fairy tooth fairy is going to come and magically complete your course for you, please don’t buy this course. You will be sadly mistaken.
The people I want to serve and the ones who will see success are those that understand the significance productizing your knowledge can be and therefore are committed to following through, putting in the work and then reaping the rewards.
If that’s you, then I can’t wait to help take your business and life to the next level. Test out the course for 30 days, take action, and you’ll look back on tis as the best investment you’ve ever made.
Creating my course had been a struggle for me in the past, because the work just seems like an insurmountable obstacle sometimes. There are worksheets to be created, then scripting, then slide decks and video recording and when you multiply that by all the content that goes into an 8 module course it's just a little crazy.
Earlier this month I purchased Online Courses Academy to help me out with this and hopefully end the struggle once and for all.
I tried - and failed - with other similar programs (including one from the big name in the space) but I knew I needed to get it done. My business depends on it.
Man - it's amazing what the right shifts in thinking and methodology will do for you!!!
Megan offers a clear path for attainment AND using this new method of content creation, by the time each lesson video is done, I'm also finished with the deliverable, the transcript, and the downloadable audio file - with no additional work required. This is why I've become a content creation machine and I'm accomplishing so much more now than I was a month ago (with the same amount. of work - woohoo!!!)
Full Access: All 3 Phases
What is a scalable revenue stream worth to your
business and life?
You can try to figure this out all on your own... But when you look at the cost, what is that really costing you?
Without support and trying to learn everything on your own, I can confidently say that the best case scenario will be completing your course within 6 months (although the unfortunate truth is that a high percentage of people who intend to create a course never follow through because all the pieces involved become overwhelming).
So if we take the most optimistic approach…
Let’s say you plan to launch your course once a quarter. If it takes you 6 months longer to complete, you’d be missing out on revenue from two additional launches.
For easy math we’ll say the price for your course is $1000 and do some quick estimates…
Courses Sold: 20
Courses Sold: 30
REVENUE LOST: $50,000
OPTION 2:You can hire a company to design and develop your course for you. And if this is within budget then this is probably a better option for you. Check out our done-for-you services at http://megankharrison.com. Keep in mind, you still need to get your expertise out of your head. Unfortunately, no one else can do that for you!
Option 3 gives you the best of both worlds.
You can join me in Online Courses Academy and keep your DIY independence but you also get my guidance, coaching and help along the way to plan, design, develop and launch your premium course.
I seriously couldn’t have done this without you and Online Courses Academy! THANK YOU!!!
Here's What You Get
When you join Online Courses Academy…
As soon as you receive access all modules included in the program you purchased will be available to you!
Full Access: All 3 Phases
PLUS PAY IN FULL EXCLUSIVE BONUS: Ticket to the live implementation workshop in Chicago.